I’ve always thought runway shows were a little unfair to clothes.
Months of imagination, obsession and impossible decisions — all for a few minutes under the lights. Then we ask a photograph to explain what happened.
The irritating part? Sometimes it does.
Fashion isn’t just what walks down the runway. It’s the music, the architecture, the people in the room — and whether someone truly belongs in that atmosphere.
In Paris, those few minutes can feel like an entire world coming alive.
But here’s what fascinates me.
Two people can be equally outrageous. One looks as though a luxury fashion house has been waiting for them all along. The other looks like they’re auditioning for their own camera roll.
And explaining the difference is almost impossible.
You can buy the outfit. You can rehearse the pose. But you can’t order the years of curiosity, mistakes and experience that make it feel natural.
Not even with express delivery.
To me, the world of the runway has a great deal in common with music.
Even something someone dismisses as “trash” can become art depending on how it is presented, how its story is told, and the world in which it is placed. I do not mean that ironically. I genuinely believe it.
Behind it, you can sense a designer’s life: what they have seen, what they have experienced, and what they have chosen to explore in depth.
Dressing outrageously is not especially difficult. Belonging naturally to the atmosphere of a place without disappearing into it, however, is something you cannot achieve instantly.
For me, fashion is less about “how I want others to see me” than about “how I choose to engage with the place and atmosphere around me.”
Composing music for runways has taught me that a track finished in the studio is not necessarily a finished work.
When it meets clothes, light, the movement of bodies, and talents different from my own, a new world can emerge that nobody had imagined.
If all I wanted was to deliver the right answer to a brief, that would probably be much easier.
But wouldn’t that be a little boring?
At ÉDITON, we’re interested in what happens when fashion, music and different lives collide — and something emerges that nobody could have planned.
The runway lasts a few minutes.
The impression can last a lifetime.
And the photographs?
They usually know the difference.
